The RC44 Class Association along with host broadcaster Icarus Sports announce an exclusive three-part series deal with Bloomberg TV EMEA for 2017.
Focused on expanding the Tour's fanbase across Europe, the Middle East and Africa, the 2017 RC44 Championship Tour will be broadcast to over 232 million homes during each of the action-packed 26-minute episodes of the three-part series.
Bertrand Favre, RC44 Class Manager, commented: "It is an exciting opportunity to be working with Bloomberg for the 2017 season. Once again we have a line-up of the best sailors in the world and, as the competition has never been closer, it is the perfect moment to showcase to the world our compelling broadcast content."
The 2017 season will comprise of five European events. Starting in Sotogrande, Spain (27 – 30 April), the fleet will return to the iconic Sardinian sailing mecca of Porto Cervo, Italy (29 June – 2 July), before moving onto to Marstrand, Sweden for the 2017 RC44 World Championship (10 – 13 August). The penultimate regatta of the season will be held in the sailor's favourite stop, Cascais, Portugal (28 September – 1 October), with the season finale in November to be announced in the coming weeks.
Jason Georgaris, CEO of Icarus Sports said: "After a successful debut year we are looking to the future and the 2017 Bloomberg deal is the next step towards expanding the RC44's global fanbase.
"Our role is to take this incredible racing circuit and to showcase it to the world through high-quality, entertaining programming. Engaging our sailing fans as much as newcomers to the sport – whether it be high drama on the racetrack or post-race analysis from teams."